LMRELATIONS

What we did

Campaign

Client

Move Pretty

Completion

2.21.2020

Movepretty Fitness Campaign

Purple Lemonade curated the activation of Movepretty gym wear at a mall to showcase Rachel Kolisi’s range.

Purple Lemonade curated the activation of Movepretty gym wear at a mall to showcase Rachel Kolisi’s range.

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Purple Lemonade curated the activation of Movepretty gym wear at a mall to showcase Rachel Kolisi’s range.

This range is good for all the ladies to be different and confident when exercising.


Brand Influencer- Boitumelo Vezi

Brand Influencer- Stacy Holland

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"Purple Lemonade, trust me."
Gilles Fleuriot
Move Pretty

Our approach

The collaboration between "Move Pretty," a fitness apparel brand, and "Purple Lemonade," a lifestyle and wellness influencer, aims to promote a healthy and active lifestyle among the target audience.
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01

Campaign Launch

Purple Lemonade makes an official announcement across her social media platforms about the collaboration. A well-designed promotional image featuring Purple Lemonade wearing Move Pretty's activewear while enjoying a healthy activity.
02

Workout Videos

Purple Lemonade creates a series of workout videos wearing Move Pretty activewear. Each video highlights a different type of workout (e.g., yoga, HIIT, dance) and showcases how the activewear enhances performance.
03

User-Generated Content Contest

Launch a contest encouraging followers to share their workout photos/videos while wearing Move Pretty activewear. Participants must use the campaign hashtag and tag both Move Pretty and Purple Lemonade.
04

Campaign Wrap-Up

Purple Lemonade expresses gratitude to her followers for their participation, engagement, and support throughout the campaign. Highlight the suc
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